Ubisoft Connect is a digital distribution network created by video game publisher and developer Ubisoft, one of the world's leading companies in that field. Quite similar to the services Steam by Valve and Origin by Electronic Arts, Ubisoft is using Ubisoft Connect to distribute their games. Ubisoft Connect is not only available on PC, but also on other platforms like Mac and gaming consoles.
The Ubisoft Connect network was launched in 2009 under the name Uplay with the release of the game Assassin's Creed II. Since then, Ubisoft Connect has constantly been enhanced and is meanwhile available as software for several platforms. On PC, the Ubisoft Connect software may be used like Steam or Origin. It is easily possible to register a game key for a Ubisoft game on Uplay to download, install and play the game.
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